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Take female-owned vegan skincare lineMahina Beaute, who began looking for a vegan alternative to hyaluronic acid.
Your choices can even go beyond the benefits of supporting small businesses.
This is your sign to look outside of what’s trending on TikTok and consider the bigger picture.
Here are three reasons to think twice before buying from a celebrity-owned skincare brand.
No wonder women are escaping the corporate world and starting their own small beauty businesses.
Plus, they clearly have the experience and insight to make a skincare company successful.
But one way to fight against flawed national and corporate systems is by purchasing intentionally from small BIPOC-owned businesses.
One BIPOC-owned skincare brand that gives back isKatini Skin, an eco-luxe line of skin oils by Katini Yamaoka.
However, plenty of small businesses check every eco-friendly box without compromising on quality.
California-based conscious skincare brand OSEA was created out of the urgency to protect and respect our oceans.
