One of the leading brands that spearheaded the athleisure style trend is Lululemon.

But how has the store recovered since the COVID-19 lockdown in 2020?

Has the Lululemon hype finally faded?

Interior of a Lululemon store

But in March 2020, foot traffic fell to practically zero.

Shoppers returned the following summer, but numbers remained lower than their pre-pandemic averages.

Pricing could be another possible explanation for Lululemon’s lack of shoppers.

Many shoppers leave the athleisure store asking themselves, “Why is Lululemon so expensive?”

Newsreports that Lululemon has raised their prices this summer as costs of raw materials have gone up.