You see them everywhere.

What Hydro Flask did was to adapt that technology so that it might be used in a different way.

Even today, Thermos is synonymous with the concept of keeping hot beverages hot.

Hydro Flask carried during a hike

What Hydro Flask wanted was to become known for keeping cool beverages cold.

And the sometimes cutesy, always powder-coated exteriors?

They then asked recipients to give Hydro Flask a call when the ice melted.

Thermos flask in a picnic setting

Is Hydro Flask worth the money?

Technology and innovation aside, Hydro Flask does more than just keep beverages cold and drinkable for 24 hours.

Because they’re teens and because such materialism is beneath them (viaEater).

Hydro Flask as carried by a hiker

They allow us to keep our water at temperatures we are most likely towant to guzzle.

Hydro Flask VSCO Girl colors

Hydro Flask user on a beach