According toSlate, PR teams play a big role in setting up these partnerships.
Taylor Swift has also been caught up in many alleged PR stunts.
Her 2016 romance with Tom Hiddleston, in particular, led to mass speculation (viaVox).

The pair began dating in 2001 and even attended prom together.
According to a friend of his, she got “swept up in the Hollywood scene” after graduation.
“Scars are in her name,” he sings, “And she scars me in blame.”

From 2008 until their split in 2010, Johansson was married to actor Ryan Reynolds (viaUs Weekly).
Together the pair have a son.
