Often dubbed as a"recession-proof" industry, the business of beauty is a big one.
Certain makeup brands have successfully homed in on this strategy and continue to dominate Google Search trends.
The research revealed interesting results that are as eye-opening as your holy grail mascara.
It’s a world."
L’Oreal Paris proves this as the world’s most popular beauty brand, perPremium Beauty News.
A factor behind the popularity of L’Oreal Paris may be due to theirhair careand color lines.
The celebrity makeup line that remains popular in the U.S.
In second place after L’Oreal Paris is the American-based CoverGirl, perPremium Beauty News.
CoverGirl is the top beauty brand in North America and Australia & Oceania, dominating in 10 countries.
KKW Beauty is also the most popular brand in Germany (perTajmeeli).
However, KKW Beauty isn’t among the top 15 “most-searched” beauty brands globally.
Fenty Beauty ranks five in the world, while Kylie Cosmetics is ranked nine.
Kardashian started KKW Beauty in 2017, perThe Cut.
Cosmetics takes over as no.
Two men started e.l.f.
Cosmetics in 2004 after noticing women with designer purses buying makeup from 99-cent stores, perAllure.
The men sought to create an affordable makeup line that didn’t sacrifice on quality.
Since then the company has grown to also successfully cater to the younger demographic.
In an interview withYahoo!
Finance, current e.l.f.
Cosmetics CEO Tarang Amin elaborated on the company’s strategy in connecting with Gen Z.
He added, “We’re one of the first beauty brands on TikTok.
Ulta Beauty has a stronghold on teenagers as the ‘top beauty destination’
According toYahoo!
“Target was the no.
Furthermore, Ulta Beauty housesover 25,000 beauty products, ranging from the affordable e.l.f Cosmetics to the luxuriousChanel Beauty.
It’s a store where mothers and their teenage children can shop for beauty products simultaneously.
Overall, Gen Z is also starting to spend more on cosmetics, when compared to the previous year.
It looks like makeup is making a comeback and we’re here for it!
