Gen Z pursues self-expression, authenticity, sustainability, DIY efforts, and unique characteristics in street style fashion.
The younger generation today resonates with what street fashion represented in the past.
“Designer brands didn’t cater to the Black and brown communities.”
As a result, Adidas ranks as the No.
3 most popular brand amongst Gen Z consumers.
What does Gen Z streetwear look like?
Gen Z streetwear often includes a mix of many other styles and aesthetics.
Accessories tend to include layered jewelry, sunglasses, bucket hats, and garment layering.
The key to Gen Z streetwear goes along the lines of wearing whatever they feel like wearing.
“We take it back to the individual.
“You don’t need to teach Gen Z about the necessity of being inclusive and diverse.”
