Anyone who’s obsessed with YouTube and makeup has probably heard ofTati Westbrook.
She traced her passion for makeup back to her early acting days during a 2013 interview withDance Showdown.
The guru also launchedHalo Beauty, a brand that sells vitamins.

Little Tati who always dreamed of achieving fame would be so proud!
Her channel has countless videos about makeup and beauty including product hauls, tutorials, and Q&As.
Like many other famous YouTubers, Westbrook faced her share of controversy.

Things heavily escalated from there.
There have been some false starts for Westbrook, too.
In addition to her YouTube channel and vitamin business, Westbrook launched a beauty brand called Tati Beauty.
Sadly, it has since closed shop.
However, Tati Westbrook’s namesake brand didn’t last.
Thank you for all of your support and the amazing memories.
XO’s Tati" written beside it.
According toAllure, Tati Beauty was only open for a brief two years.
While her products were in high demand in earlier days, things didn’t go according to plan later.
She opened up about the move in a November 2021YouTubevideo.
Apparently, the pandemic, which affected many makeup brands, played a role.
Westbrook also mentioned that Halo Beauty was embroiled in an expensive lawsuit.
While she was justifiably upset, the YouTuber tried to remain positive.
Tati Beauty didn’t survive, but Westbrook still feels like thriving.
In addition to her massively successful YouTube career, she has 2.2 million followers onInstagram.
She proudly refers to herself as Halo Beauty’s CEO in her bio there.
Despite Tati Beauty’s downfall, we admire the star’s resilience and passion for beauty.