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Celebrities have been the face of beauty brands for as long as we can remember.

Kylie Cosmetics started with a lip kit and now it’s a million-dollar empire.

Alicia Keys in 2019

Fenty skin and makeup products often make an appearance in the best of beauty lists.

Keys toldGlamour, “I don’t want to cover up anymore.

Keys always prioritized skincare and self-care, and the proof is the launch of her brandKeys Soulcarein 2020.

Keys Soulcare Goddess Ritual Kit

What makes Keys Soulcare different?

So, I was happy that I was pretty strong from the beginning,” Keys told Glamour.

The singer’s brand, Keys Soulcare, is more of a ritual than skincare products.

Keys Soulcare Goddess Ritual

TheSacred Body Oil with Marula Oilis a 2021Allure Best of Beauty Award winner.

Tan wrote forAllure, “I love this product so much.”

“It encouraged me to stay present and take time for myself and mental well-being,” she added.

One of their initial products is theSkin Transformation Cream.

Another beauty editor Mica Ricketts shared onWho What Wear, “I adore this moisturizer.

This cream has an average of 4.5 out of 5 stars on Ulta, with over 4,000 reviews.

I’m on my third jar.”