to get the job done.

But no such labels couldeverhave been slapped onto the original, ancient formulas of this makeup staple.

This is how the still-famous Maybelline Cake Mascara was born (viaMaybelline).

A woman applying mascara while smiling

A woman in ancient Egyptian dress

Queen Elizabeth I

Mascara wand and a blue eye

Several tubes of mascara

A woman applying mascara in a mirror