Can the Gap survive the next wave of changing shopper habits?

Even the subsequent holiday seasons did not reach averages from years passed.

Foot traffic dropped again in the spring of 2022, seeing almost half of monthly visitors since before COVID-19.

Shopper holds a Gap shopping bag in the mall

While it definitely shook up our norm, the pandemic may not be totally to blame for shopper hesitation.

We hate to sharesad news for Gap fans, but shopping trends and sales have not been looking good.

Inflation has caused many stores including Gap to adjust their prices due to rising costs.