Thanks to social media,many memesand challenges go viral in the blink of an eye.
It’s a way to divulge things without being too specific or too literal.
However, in 2020, the meme began taking off further on Twitter when people started creating Twitter threads.
Companies even began to use the challenge for publicity.
With Instagram reels and remixing, people have begun to use the challenge in video mash ups, too.
