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There’s no doubt that TikTok has become a powerful tool to find new skincare and makeup products.
We all wantlong and luscious lasheswithout the flaking and clumping that often comes with volumizing mascaras.
At the time of writing, the correlating hashtag for this mascara has27.3 million views.
Unlike other volumizing mascaras, L’Oreal Paris' offering gives the appearance of natural volume.
This, along with its low price point, feels like the mascara’s main appeal.
This makes it fall under the category of more natural, or “cleaner,” beauty products.
A major talking point on TikTok, the #CleanBeauty hashtag has about842.8 million views.
However,Refinery29argues that clean beauty cannot be categorized effectively due to a lack of regulation.
Many associate “clean” products with a minimal makeup look, which doesn’t necessarily correlate.
At such a good price, it’s a good choice if you prefer a more natural look.
