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Outside of Hollywood, Timberlake has also shown a keen interest in fashion.

So it’s really no surprise that the pop star started his own clothing brand in the mid-2000s.

Justin Timberlake on the red carpet

“Trace and I are huge fans of our grandfathers,” Timberlake explained.

“William is my grandfather’s first name, and Rast is his grandfather’s last name.

So we took the names, and put them together.”

William Rast clothing line event

The brand, at its core, is all about denim.

Eager customers can purchase the fragrances atJCPenney’sandMacy’s.

Clearly, Timberlake and Ayala have plenty more they want to accomplish with William Rast.

Trace Ayala and Justin Timberlake at William Rast event