When you think of a coffee shop, the first one to come to mind is probably Starbucks.

There’s a reason for that.

Therefore, Starbucks is looking to redesign its entire business model.

Woman holding Starbucks cup of coffee in hands

In fact, the company just announced its new CEO Laxman Narasimhan.

A visit is defined as spending more than four minutes inside the store.

NowCNNreports that the total number of PSLs that Starbucks has sold has increased to over 600 million.

Shelf display of Starbucks Pumpkin Spice Coffee Grounds at supermarket

One thing’s clear: pumpkin spice has become a big business.