Especially considering how delicate of an area hair can be.

Using the wrong products can result in a frizzy, burnt-out, and wire-y mess.

This is why whenOlaplex launched its completely unique bond-repair range, the hair care world was never the same.

Sally Beauty storefront

Bond-repair haircare works in a special way to repair your hair from within.

While Sephora and Ulta may have their fair share, Sally Beauty’s niche is providing exclusive products.

A classic store like Sally, is often not taken seriously when it comes to its own brand.

Sally Beauty Bondbar range

The chicly packaged range uses that same popular bonding technology to strengthen and repair damaged hair.

We knew she was heat-styling a lot.

And we also knew she was on the quest for healthier hair," per Glossy.