But it looks like one actor may live to regret the day he agreed to promote a once-promising company.

“History is filled with ‘almosts,'” he intoned.

Well … it seemed like a good idea at the time.

Matt Damon smiling

By spring 2022, the cryptocurrency bubble was going bust.

PerTimeand other sources, Bitcoin’s price plunged below $30,000 a 40% drop since 2020.

Social media has been mercilessly bashing Damon for promoting such an unreliable product.

Matt Damon CryptoCom commercial

A punsterquipped, “Matt Damon’s crypto shill ad should have been called Bourne Yesterday.”

One tweetblastedthe ad’s message about courage.

“Well guess what … a whole lot of explorers died exploring!”