Gone are the days of a magazine cover or commercial catching the eye of the consumer.

Now, it’s all about influencers.

Influencershave changed the face of the beauty industry.

False eyelashes on a pink background

Forbes found that 84% of millennials are influenced by posts online when making a beauty purchase.

According toAllure, makeup artists included its Falscara Eyelash Starter Kit on their list of best false lashes.

Now, the brand is bringing new products to its fans with help from a popular beauty influencer.

Meredith Duxbury posing

I genuinely love the styles we designed and am so excited for everyone to finally check them out!"