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If you’ve watched HGTV at all within the past decade, you probably know Joanna Gaines.
She and her husband, Chip, are the stars of the hit TV show “Fixer Upper.”
Basically, the Gaines empire is going strong, and for good reason.
People love Chip and Joanna.
Marketing expert Yajin Wang says their lifestyle and products create the perfect storm.
That’s what sells."
Unfortunately, life hasn’t all been magnolias for our favorite home decor maven.
Thankfully, she has turned her hardship into a mission for others.
Her mission is clear in her business.
Chip Gaines wrote about the “Magnolia Manifesto,” a baseline for the brand.
Choose kindness, always.
Joanna has established an entire brand on kindness, inclusivity, and working with others.
Obviously, it’s gone over pretty well.
Just as Wang said, people are drawn to the wholesome realness of the Gaines family.
The couple has evenopened up about their marital troublesand eventhe truth about their children.
Their openness and kindness can be an inspiration to anyone.
