Why is this exciting for you?
It’s one of those rites of passage.
I wanted to do something special with Walmart.
We are going to launch with them in the fall in 2,500 stores.
I did an exclusive scent for our personal care line.
I thought that it would be great to have a full suite of personal care.
It’s shampoo, body wash, lotion, and bubble bath, all in this …
I call it “comfort.”
It smells like a warm sugar cookie.
It’s really nice, but really subtle, really chill.
Everyone can use it in the family.
‘Integrity’ matters in business
Which Honest products do you think will particularly appeal to Walmart customers?
There’s not a ton of product available for people who have sensitive skin.
I have terribly sensitive skin, and so do my kids.
We don’t use those or a lot of petrol-derived chemicals that a lot of other companies use.
This is a great alternative for people who do have sensitive skin, which is everyone.
We’re thinking of the value that would matter for a Walmart consumer.
You’ve been [running The Honest Company] for a decade now.
What have you learned over that time in building this company from scratch?
It’s a really unpredictable business, and you never know what that next milestone is.
To me, it’s like having a kid.
I can’t think about having an 18-year-old.
But right now, I’m in the weeds with a 14-year-old …
When you’re doing the right thing, you are given a lot of opportunities.
I have seen a lot of businesses come up.
I’ve seen a lot of them go away.
I’ve seen a lot of copycats.
I’ve seen people who don’t have the best of intentions.
You see what happens with their businesses.
Integrity matters for sure.
What did you have to overcome to make The Honest Company happen and make a huge success of it?
A lot of times when people are faced with challenges, for them, it consumes them.
I have maybe the opposite reaction.
It drives you forward.
You’ve appeared in so many movies and TV shows.
I love a lot … really, everything that I did.
I’m so appreciative of it.
The “Fantastic Four” experience and the “Dark Angel” experience were my two favorites.
You see how much joy you bring to people’s lives.
That is so cool.
Those were definitely two of my favorite characters that I got to play on that scale.
They said that they’ve seen “Honey” once.
Just the one time?
“Honey” is great, too.
But no, they said they saw it once, but they probably just watched YouTube highlights.
I don’t actually think that …
I don’t know if they’ve ever sat down and watched something that I’ve been in.
So you’re just mom at home?
It’s awkward for them.
[My daughter] Honor was like, “Stop trying to show us that you’re cool.”
I was like, “I’m not trying to show you that I’m cool.
I’m trying to show you that I think you would like that show.”
But it’s awkward for them to see me.
They’re like, “Why are you talking like that?
Or, “Is that how you really looked?”
I’m like, “Yeah.”
They don’t like thinking of you as this other person.
No, it’s awkward.
Moving Honest into the home space
What are your favorite Honest products right now?
Is there anything that you want everybody to know about if they don’t already?
I’m obsessed with the “comfort” line for sure.
It smells so good.
It’s awesome because people were obsessed with our lengthening mascara, so now we have the volume mascara.
We have the blue primer, and I put different fiber lengths on it.
It’s like extensions to your lashes right away.
It’s really good.
Is there anything else readers need to know about your new partnership with Walmart, or anything else?
This is the beginning of an awesome relationship with them and I’m excited.
What could that be?
That’s a huge unlock for us as a business to go further into that space.
The Honest Company is nowavailable to shop on Walmart.com.
This interview was edited for clarity.
