Instead, they say anything goes in moderation.

But as quickly as Noom went viral, it started facing backlash.

Users were agreeing that the app didn’t promote diet culturethe company’s tagline is: “Stop dieting.

phone with noom app with reviews

Get lifelong results.”

To many, Noom promotes eating disorders, likeanorexia, instead.

One Twitter userwrotethey felt “every Noom ad is like “we’re NOT a diet.

woman tracking food

We’re an eating disorder,” inspiring others to share their experience with the weight loss app.

One registered dietitian responded to the thread, sharing that they had applied to work at Noom in 2017.

Noom also claims to take eating disorders very seriously.

noom on a cell phone

They also claim to not allow users with a history of eating disorders to sign up for the app.

Marshall says Noom gave her a max calorie intake of 1200.

Despite Noom’s claims,fat is actually good for you.

healthy versus unhealthy foods

Which it does until you start eating normally again.

If you’re able to.

woman looking plates of food, upset