And enthusiasts of this cosmetic staple have no shortage of types to choose from.

While eyeliner might be a staple of modern makeup bags, it is hardly a modern invention.

Nowthat’swhat we call a classic.

eyeliner being applied to an eye

Then, using a curved stick, they would apply the mixture to their faces.

They were fighting for the right to vote as well as other forms of social and political liberation.

Brands capitalized on this.

King Tut

In the 1950’s, however, things changed again.

Enter the era of the doe eyes.

Dramatic black liquid lines?

A flapper

The 1970’s through today

Come the 70’s, two different looks were popular.

Bright blue eyeshadow and orange/pink lipstick were paired with always-lined eyes that popped.

Each Spice Girl had her own look, and girls and women were encouraged to find theirs.

Marilyn Monroe

As such, our current and recent trends are affected by what we see.

And we hardly have to tell you that America’s obsession with the Kardashians influences styles and looks.

David Bowie

January Jones