In the spring of 2020, the world turned upside down when the COVID-19 outbreak impacted millions of lives.
The company was developed with the help of BIPOC mental health professionals with Gen Z in mind.
She traveled the world and spoke with women and non-binary folks about their self-worth and emotional wellbeing.

Communities of color remain to be largely under-resourced in mental health tools and conversations."
Several factors influence the mental health of young individuals.
of bullying, hormones of puberty, and understanding identity, etc."

While selfmade was created for the Gen Z and BIPOC community, they also helped create it.
Selfmade, indeed, is a community-powered brand inside and out.
