When browsing the shelves atSephoraor Ulta, the beauty brand Clinique is always visible in theskincareor makeup aisles.
The company was at the forefront of a new skincare routine concept.
Clinique became a success with its 3-step skincare routine.
However, Clinique has been behind when it comes to one aspect of branding.
Now, they are changing that.
Astudyfound that 42% of 18- to 24-year-olds are inspired by the makeup they see online.
Clinique rarely used influencers to promote its company.
According toGlossy, they would occasionally work with them, but never consistently.
But that’s changing.
“The C-Suite campaign is, in many ways, an evolution of all of those [experiences].
