Gaines and her husband have foundhuge success curating their brand, but her signature style comes from humble roots.

But Joanna’s career did not begin with her hit TV series.

But the question remains: what inspired the design expert’s signature style?

Joanna Gaines

“Ten years ago, Chip and I were taking a road trip to New Mexico.

She recalls finally finding her inspiration in a small town they stopped at along their way.

Joanna and Chip Gaines wave and smile at camera

Living room and kitchen from “Fixer Upper”, farmhouse chic