Drew Barrymorewas the epitome of alternative'90s fashion.
Now in her late 40s, Barrymore continues to shine with her effortless style and makeup.
She’s a self-confessed beauty lover, having launched her own brandFlower Beautyin 2013, perInsider.

So launching a brand was the obvious next step.
The most important message Barrymore wanted to send with Flower Beauty was empowerment.
This is something she’s strived by on and off social media.

The actress strongly advocates a good skincare routine, which is evident in her no-makeup selfies.
She also makes a point of sharing affordable products that her followers can buy to achieve similar results.
“Like, Regenerist from Olay is as good as any expensive night cream you will ever buy.”

Barrymore sticks to a simple 3-step routine that includes a cleanser, toner, and serum.
Sometimes she treats herself to more high-end products, but it’s her way of avoiding more invasive treatments.
Because then, I can bring it to people."
And when she does have makeup on, she likes to keep it minimal.
“I love letting my skin breathe you have to.