(We also end up forgetting to actually buy the shampoo).

They also strategically place items like groceries and seasonal items in the back of the store.

When the COVID-19 shutdown happened in March 2020, people initially anticipated a two-week lockdown.

Target’s store sign

So, how were Target sales affected once people could no longer experience “the Target effect”?

Has the company returned to its former glory post-pandemic?

Research suggests this could be due to a combination of inflation and a change in consumer priorities.

Target employee walks through aisles

Additionally, people are spending their money on different things post-pandemic.