But how did the retailer that relies on in-person connection and easy shopper experience handle the COVID-19 closure?

The data could indicate long-term trouble for the retailer if post-COVID trends continue to affect birth rates.

Did COVID cause a baby boom?

Couple shopping for baby clothes

This significant drop in averages is surprising, especially becauseUniversity of Michiganresearchers predicted apandemic baby boom.

Contrary to researchers' predictions, there seemed to be a 2021 baby bust instead of a baby boom.