Hailey Bieber has come to be synonymous with glowy, natural skinas she fills the internet with fresh-faced selfies.

It’s always a gamble when it comes to launching a celebrity beauty brand.

Celebrity brands have always gotten a lot of heat, especially when it comes to brand names.

Hailey Bieber at 2022 Met Gala

Khatau and Vickers have chosen to sue Bieber for trademark infringement.

TheirInstagram announcementrevealed, “Hailey could choose any brand for her skin-care line.

We have only the brand name ‘RHODE’ that we’ve built.

Hailey Bieber at Vanity Fair Oscar party