We may receive a commission on purchases made from links.

But Head’s life and diet are far from all sweets, all the time.

enjoy both of these at the same time.

Eloise Head smiling

I’ve always loved food, and I’ve always loved baking.

Before I started sharing recipes, I used to take photos and videos for restaurants.

When lockdown hit, I’d always wanted to start sharing recipes online, but never had the time.

Eloise Head talking in video

That’s what inspired me to start posting recipes on my social media.

Lockdown was pretty much my beginning, there.

Were you surprised at the positive response to your recipes?

Eloise Head posing in yellow dress

I was, yeah.

I’d hoped they’d be popular.

That was really positive.

Eloise Head showing cover of her book

Whenever you change something that you are doing, you never know what the response is going to be.

I was really happy to see that it was so positive.

For you, what are the features of a great recipe?

Different textures in a bake make a really good recipe.

What role can sweets play in a healthy lifestyle?

I was a personal trainer for around six years, and I started Fitwaffle as a hobby.

I would give foods such a moral value.

It definitely wasn’t for me.

It put me in quite a bad place with food and [with] my body.

Now, my message is balance and moderation.

That’s subjective to each individual.

Related to that, could you share what a typical food day is like for you?

What do you like to eat when you’re not eating desserts?

When I’m not cooking, I can be a bit more adventurous.

But a lot of the time, it needs to be really quick.

For breakfast, I’ll generally have something like Greek yogurt with fruit and honey on it.

It’ll be quite light in the morning.

I also might have a salad or some fruit on the side of that.

I tend to snack on something like chicken bites, marinated chicken, or protein bars.

I try and get my protein in as much as possible.

For dinner, I’ll usually have some sort of protein, chicken or fish.

I might have a small ice cream or something like that.

I do tend to snack on what I’m baking throughout the day as well.

Ah, I was wondering what happens to all that stuff!

I try and give it away as much as possible, and I try and freeze it as well.

My book is all about making baking easy, fun, and accessible.

It’s mostly aimed at beginners and people [who] want to have fun in the kitchen.

It was inspired by my social media and my following, who tend to love all my low-ingredient bakes.

They always perform well on my social media.

I see a lot of people want to get involved.

I can do that."

That’s basically what my book’s about.

What is your favorite recipe from the book, and why?

This one has more than five ingredients, but it has everything that I want out of a cake.

Think cinnamon rolls mixed with an apple cake.

It’s a really moist cake.

There’s loads of different textures through it.

It’s really juicy and really flavorsome.

It’s my absolute favorite.

If I was to have a birthday cake, I’d probably choose that.

Do you have any big projects planned in the future?

There’s only so much that I can do.

I’m looking to expand that and be able to continue to build my community on social media.

This interview was edited for clarity.