In the throes of quarantine, crafting emerged victorious.

People who had never picked up a crochet hook or sewing needle suddenly found themselves mesmerized by YouTube tutorials.

Crafting no longer belonged to kids, artists, and the elderly: It was for everyone.

Hands painting a ceramic pot

Despite increasing public outings as the pandemic continued, crafting experts believe that at-home hobbies will remain popular.

However, over these past two years of pandemic-era crafting, only one boasts the most data-driven popularity.

However, they potentially had an unusual advantage over their competitors: They refused to close.

Why is Hobby Lobby so popular?

One reason might be how they treat their employees.

However, Hobby Lobby may just continue to be America’s king of craft stories.