Thebeauty industryhas become densely populated with an endless parade of brands popping up.

Regardless of how many new brands step onto the scene, the icons remain iconic.

New labels need time to earn brand loyalty and respect.

Bobbi Brown smiling on red carpet

One of the top lines to have successfully maintained this loyalty is Bobbi Brown Cosmetics.

“I don’t know a lot, but one thing I think I know is formula.

I just get it,” Brown proudly shared.

Bobbi Brown storefront

Brown is not only a formula expert but also a complexion expert.

The best part of Bobbi Brown Cosmetics is it’s not just another brand.

Brown is alwayseducating her customersand sharing her professional tips and tricks.

Bobbi brown laughing at event

Here are a few of the “natural makeup” icon’s tips for achieving a more vibrant complexion.

“Eating right and treating it [your skin] with the best-quality things possible for you.

This makes a big difference.”

Bobbi Brown applying makeup to a model

“Most important is a goodmoisturizer.

I was probably dehydrated.”

The base isn’t the only place Brown likes to add pops of light.

Bobbi Brown applying lipstick to model

Personally, I like cool browns, but that doesn’t work for everyone."