However there’s one scent that is absolutely unmistakable for many former mall mavens Abercrombie & Fitch.

Now the store has made many changes and is almost unrecognizable.

Many likeTeen Voguehave lauded the changes, calling the brand “cool again.”

Abercrombie & Fitch sign outside with palm trees in the back

The week of Christmas 2019 saw 25,242 shoppers across U.S. Abercrombie stores.

During the week of Thanksgiving 2021, 30,627 shoppers went to Abercrombie stores.

December saw an average of roughly 20,000 shoppers a week.

However, demand has decreased due to inflation, which has resulted in stock not moving.

Seeking Alpha predicts Abercrombie may need to start putting older inventory on sale to boost demand.

For Abercrombie fans, hopefully this means we can expect some amazing upcoming holiday sales!