In fact, a lot of people make poor financial decisions when they choose to purchasea luxury item.

So, why exactly do they do it?

When we accomplish a goal, we often want to reward ourselves.

woman holding a lot of shopping bags

Having a luxury item can also give you a self-confidence boost.

And is there really a price we can put on confidence?

But which one reigns supreme?

gucci store on rodeo drive

The List asked 558 people their favorite brand to find out.

Out of all the options on The List’s survey, Gucci was crowned runner-up.

So, who won first place?

Louis Vuitton bags

1 luxury fashion brand.

But the prices go up dramatically from there.

Many popular bags can cost you up to $6,000.

In comparison, owning a Gucci bag will cost you between $900 and $3,000, perWP Diamonds.

While Louis Vuitton and Gucci definitely earned the top titles in the survey, other brands were also well-loved.

Chanel had 18.10% of the vote and Dior had 17.38%.